NATIONAL STUDENT ADVERTISING COMPETITION
The National Student Advertising Competition is a prestigious competition where college students across the nation gain real-world experience developing a full campaign for a corporate client. The 2025 client was AT&T, who presented a brief asking student teams to make Gen Z crave AT&T as a means for greater connection.
As Executive Creative Director of our student team, my goal was to create a unique visual identity for the campaign based on the client brief and market research. I also oversaw production of the team’s creative deliverables. Below are some of the assets that I was responsible for making.
Our George Fox team put together a full campaign with a clear strategy, market research, concept testing, media plan, and creative deliverables. The title of our campaign was “How Do You Connect?” used alongside AT&T’s slogan, “Connecting Changes Everything.”
PROGRAMS
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Procreate
SKILLS
Marketing/Advertising, Research, Graphic Design, Illustration, Copywriting, Package Design, Leadership, Teamwork
spotify partnership
etsy partnership
Our team ended up winning Second Place at the District IX competition in Bend, Oregon. We also won some peer-voted awards including Best Research and Best Experiential Tactic.
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